Our Story

Our Mission

We propose that the continuous deterioration of our feet despite ever-fancier footwear is an evolutionary change requiring a new paradigm to stop it.

General Necessity

We believe everyone living today’s modern lifestyle should wear an appropriate sole to maintain better foot structure and support their overall health!

Our story started with frustration…frustration at the current trend of increased foot related health problems even though shoes are becoming ever more fancy and sophisticated - Where are we going wrong?!

Today’s modern lifestyle (especially urban) is taking place mostly on flat hard surfaces or in shoes. This is a rather recent development in human history. Together with a reduction in physical weight bearing activities this has lead to a serious understimulation of our feet. We could say our feet have become silent! The proprioceptive noise has massively decreased. As a consequence, our brains have been understimulated, leading amongst other things to poor brain mapping. The result is a continuous deterioration in foot structure and function as well as in balance and posture.

We could say our feet have become silent!

This is very serious, as it does not just cause musculo-skeletal conditions such as: Joint degeneration, foot & ankle pain, plantar fascitis, achilles tendonitis, heel pain, mortons neuroma, shin splints, compartmental syndrome, knee pain, patellar tracking syndrome, Ilio-tibial band syndrome, hip and pelvic pain and low back pain to name a few.

Progress in Neurology and Tensegrity has demonstrated that these changes in foot stimulation (silent feet) can lead to changes in brain structure and cellular function. Ultimately this can affect General Health and Social Behaviour in ways we haven’t yet fully appreciated. Much work needs to be done in this field but we are seeing changes of brain function, blood pressure, fluid retention, headaches to mention just a few.

Ultimately this can affect General Health and Social Behaviour in ways we haven’t yet fully appreciated.

For over 30 years our team has been travelling the globe looking after the health of some of the world’s most successful athletes. Our frustration of seeing athletes wear unsupportive footwear contrary to our advice has motivated the invention of the world’s first neurorthotic™ flat-sole flip-flop (thongs in Australia).

This simple looking flat-sole has turned into a footwear revolution, transforming the way we deal with our current foot crisis without compromising on fashion. It is a generic medical device, which through its innovative design and concept has more features than most of the expensive custom made orthotic footbeds.

This simple looking flat-sole has turned into a footwear revolution, transforming the way we deal with our current foot crisis without compromising on fashion